Presidential candidates who’ve secured their party’s endorsement ahead of a general election have traditionally pivoted toward the ideological center on issues of economic policy in order to appeal to middle-class moderates of both parties. Not so in 2024. Economic messaging from both Democrats and Republicans is targeting lower-income voters and sounding unabashedly populist notes as candidates scramble to appeal to a polarized electorate in key battleground states. The Democratic National Convention, which concluded Thursday evening, was marked by policy proposals that centered on households’ bottom lines, with measures to bring down the costs of food, health care and housing
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