As market digitalization accelerates, customer expectations are reshaping how we shop and pay, blending online and offline experiences into unified commerce. Digital wallets are rising in popularity, automated systems promise to simplify transactions, and innovations like tokenization, biometric authentication, and AI-driven fraud detection are enhancing security. The future of payments will hinge on consumer acceptance […] The post Retailers Adapt to “Unified Commerce” as Online and Offline Shopping Converge appeared first on NY Times News Today.
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