On Aug. 1, shockwaves reverberated through the music industry when the Warner Music Group announced that Elliot Grainge would take the helm of Atlantic Music Group as CEO effective Oct. 1, succeeding longtime leader Julie Greenwald in the role and bringing his independent label 10K Projects under the Atlantic umbrella. The change marks both a generational transition at the storied label (Grainge is just 30 years old and more digital-focused than Greenwald and her longtime Atlantic co-head Craig Kallman) and a new level of influence for the 10K Projects founder, the son of Universal Music Group chairman/CEO Lucian Grainge.
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