Research: ‘Extended Shopping Season’ Pushes Back-to-School Buying Up To Labor Day. ...Middle East

Radio advertisers targeting back-to-school shoppers may want to make sure their spots air Labor Day weekend. Results from a study from e-commerce software HubBox show nearly three-quarters (73%) of consumers plan to wait for last-minute deals on school-related merchandise during those days. According to HubBox’s survey, conducted in July among more than 1,000 U.S. shoppers, […] The post Research: ‘Extended Shopping Season’ Pushes Back-to-School Buying Up To Labor Day. appeared first on NY Times News Today.

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