In early 2021, Wasserman Music’s Tom Schoeder met with a rising electronic producer at the artist’s London studio. There was buzz around the producer, who had pivoted to making his own music after working the boards for artists like Ed Sheeran, but he wasn’t famous yet, and Schroeder was cautious. “There was an assumption from the industry and other agents that this was going to be a runaway success,” Schroeder recalls. “I said to [some of these people], ‘You’re thinking the wrong way. No one really cares what producers do, you’ve got to work out what your story is.’” Related
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