Picture this: As you step up to the check-in counter at a hotel, the receptionist asks, ‘Have you stayed with us before?’ This seemingly simple question reveals a critical flaw in the hotel’s operations and shows that the hotel is falling behind in the way the industry is moving. Let me explain.The travel and hospitality industries were some of the most impacted industries by recent world events. This gave both boutique and chain hotels a chance to evaluate their offerings and take a step back to see what guests really want from their stay. This has resulted in several key trends that will become even more important in the years to come. These aren’t fleeting fads; they are industry-wide shi
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