How the NBA’s Slam-Dunk Deals Will Reshape TV ...Middle East

The NBA’s blockbuster $76 billion megadeals with Disney, NBCUniversal and Amazon Prime are a testament to its product, and the unrivaled reach and power of live sports. And the deals should also send shivers down the spines of almost everyone in Hollywood outside the network executive suites. While the 11-year agreements are seen as a critical […] The post How the NBA’s Slam-Dunk Deals Will Reshape TV appeared first on NY Times News Today.

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