Citing the breathtaking and untouched tourist sites in Khyber Pakhtunkhwa province and Northern Areas of Pakistan, Prime Minister Imran Khan has underlined the need to explore and promote the huge untapped tourism potential, including mountain tourism. Switzerland, which is just half of Khyber Pakhtunkhawa province in terms of area, is earning $80 billion per annum through skiing alone, whereas Pakistan’s annual exports are of around $25 billion, the PM said at the launching and partnership signing ceremony of ‘Travel Responsibility for Experiencing Eco Tourism (TREK)’ here between the Government of Khyber Pakhtunkhwa, World Bank and Nestle Pakistan. The TREK initiative includes collaborat
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