Upper Deck in Carlsbad Boasts of New Neopets Game, ‘Battledome,’ at Comic-Con ...Middle East

When he was 12 years old, Jason Masherah began collecting trading cards, starting with theGarbage Pail kids – popular with children, but infuriating to parents. Flash forward to today and Masherah is head of a San Diego County company that has become a leading player in pop culture. As president of Carlsbad-based Upper Deck, Masherah was in the perfect place Thursday, in a room filled with fans on the first full day of San Diego Comic-Con 2024. Upper Deck, founded in 1989, focused on baseball and other sports trading cards. Butin the early ‘90s, the company evolved to focus on entertainment, including memorabilia, prints and digital collectibles. “Entertainment has been wo

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