Can Peacock Podium? NBCUniversal Bets Big on Olympics to Boost Streaming Service ...Middle East

NBCUniversal’s streaming service Peacock launched with a big bet on the Olympics. In January 2020, in Studio 8H in Rockefeller Center, executives unveiled a plan to use that year’s Tokyo Olympics to help launch Peacock, including streaming the opening and closing ceremonies live before they aired on TV in the evening. The COVID-19 pandemic, of […]

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