TNT matched NBA rights offer to avoid ‘looking like idiots’ but ‘shaken-up’ Amazon execs warn ‘it’s not over yet’ ...Middle East

TNT Sports and Amazon Prime Video are locked in a battle for the final chunk of NBA media rights. In the last minute before the NBA signed on its partners for the next media cycle, TNT Sports exercised its right to match one of the networks’ offers. GettyTNT Sports is making a last-minute push to retain its NBA rights[/caption] GettyTNT matched the offer that Amazon presented to the NBA[/caption] TNT matched the offer of Amazon, which they claim gives them the rights to the media package, but sources at Amazon say “It’s not over.” “It’s tough, but it’s business. It’s not over, but it was a bit expected and now, we know that we aren’t in control of the situation,” the source to

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