Call it bleisure or hybrid travel; then look at emerging segments like the work-from-anywhere digital nomads or workcations. Overall, the hotel industry for the rest of the 2020s will see a demise of the days of wholly separated meeting and events (M&E) and leisure travel segments, giving away to a mixture of the two as travel becomes more experiential and purposeful. It behooves hotels to adjust their commercial strategy and property improvement plan (PIP) to meet this trend, with some guidance from what the Marriott team has observed to help you navigate this great shift.
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