The inaugural SXSW London will take place June 2-7, 2025, at more than 20 venues throughout the city’s Shoreditch neighborhood, marking the first time the longstanding event will happen in Europe. As the gears get turning, the event has also announced new hires Clare Barry, the former marketing director of Cannes Lions; writer and film programmer Anna Bogutskaya; and artistic curator Beth Greenacre. Organizers forecast that SXSW London will generate more than £75 million (roughly $97 million) for the U.K. economy. Related
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