California Video Gamers Seek to Enforce Original Arbitration Rules in Sega Petition ...Middle East

Video game tournament. Photo Credit: Cassia Pollock Numerous players of computer games produced by Sega of America are seeking a court order directing the entertainment giant to adhere to the terms of a 2021 agreement when arbitrating their claims that the targeting of their age and gender groups with ads during play violates California law. Dustin Hensley is the lead petitioner in the Los Angeles Superior Court legal action involving people who played Sega’s mobile games in California and agreed to the company’s September 2021 contractual demands as a condition of the privilege to compete. The agreement included a provision that all claims against Sega be resolved in arbitration rath

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