Ad execs sound the alarm over Google’s risky Privacy Sandbox terms ...Middle East

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Add contractual landmines to marketers’ growing gripes with Google’s third-party cookie alternatives. Turns out, if its tech stumbles and a company’s profits plummet, guess who’s left footing the bill? Yep, not Google. The companies diving into these alternatives (aka the Privacy Sandbox) are on their own, with no Google-sized safety net in sight.  While many […] The post Ad execs sound the alarm over Google’s risky Privacy Sandbox terms appeared first on NY Times News Today.

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