Concrete, a menswear fashion brand based in Egypt, revealed on Monday the uniforms designed for Team Egypt athletes at the Paris 2024 Olympics and the Paralympics. The uniforms blend modern Egyptian style with classic designs and highlight premium Egyptian cotton t-shirts. The uniforms were designed by Italian art director Ettore Veronese, embracing a classic, preppy chic aesthetic that embodies Concrete’s design essence, striking a balance between classic elegance and modern style. The uniforms also include lightweight, luxurious fabrics designed to keep athletes comfortable in Paris’ hot weather, according to Concrete. “This isn’t just about style—it’s a symbol of Egyptian pride, passion
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