New Delhi, July 11 (IANS) Highlighting the importance for brands to prioritise data security, about 82 per cent of Indian consumers stated that the protection of their personal data is one of the most crucial factors in earning their trust, a new report revealed on Thursday. While 83 per cent of consumers value knowing their devices secure their information, 74 per cent approved of using their data for beneficial services, said the PwC India’s latest report. Additionally, over 66 per cent were willing to share data for more personalised experiences. “Our survey reveals three main drivers of building trust; firstly, how well do brands make life easier for their consumers; secondly, how well t
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