When Blessing Amidu, a Lagos-based geologist, first had the idea for a feature-length animated movie in 2016, she paid a prolific Nollywood filmmaker to get the job done. But, after nearly two years and around $40,000 spent, no headway had been made.With much of the money mismanaged and the quality of work delivered deemed unsatisfactory, Amidu cut her losses and considered paying an animation studio in the US or Asia to produce the movie for her. Predictably, that move proved too expensive and ultimately, beyond reach.Seemingly at a dead end, she chose to try a more hands-on approach: she set up her own film production outfit, aiming to find the right balance of local creatives to make Lady
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