South Korea’s Lotte Home Shopping announced on Wednesday that its character Bellygom will enter the Taiwanese and Japanese content market,following Thailand. Bellygom, the pink Teddy bear character of Lotte Home Shopping, enjoys popularity among international consumers. The company said that it signed on June 19 a license agreement with Taiwan’s largest toy distributor, LE International, to utilize the intellectual property (IP) of Bellygom. Under the agreement, the two companies will collaborate on developing related products, entering offline stores, and operating local social media and marketing in Taiwan. In the second half of this year, they plan to sell Bellygom merchandise in Funb
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