Google indefinitely paused its planned Healthcare and medicines policy update that would have allowed certified advertisers to discuss opioid painkillers without promoting or selling them. Why we care. This reversal affects advertisers in healthcare, public policy and addiction treatment sectors who were preparing for new advertising possibilities. Key details: The original update was set for June. It would have allowed discussion of public policy solutions for opioid abuse. It required a new certification for advertisers. What they’re saying. Google stated: “Due to implementation challenges, Google will be indefinitely pausing this policy update. We apologize for any inconvenience.”
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