How many households will shop Prime Day? ...Middle East

Amazon will see a substantial boost in Prime Day traffic and sales. New analysis indicates a sizable percentage of U.S. households will make at least one purchase during the upcoming Prime Day 2024 sales event. According to predictions for Amazon Prime Day 2024 from market research firm Numerator based on analysis of the 2023 Prime Day event and consumer sentiment surveys, 40% of U.S. households are expected to shop this year’s Prime Day event. While the top cited reason among surveyed consumers for shopping at a retailer’s special sales event such as Prime Day is price (75% of surveyed shoppers), 57% want a wide variety of items on sale, 44% want fast shipping, 39% like the online shop

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