Eight years ago, brothers Thomas and Philip Beahon were hoping to join forces with an elite athlete to accelerate the growth of their fledgling premium sportswear brand Castore. “We weren’t big enough to partner with teams, so we thought about individual sports,” says Thomas, who set up the British label in 2016, with his brother. The company is now valued at £950mn. Tennis prevailed over golf as their first sport of choice. If you sponsored a tennis player and they had a big match, the thinking went, they would get more airtime and eyeballs on the branding than in golf “where there are lots of different players”. So, in 2019, Castore became the official kit partner to British tennis cham
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