New Delhi: A recent survey by Tech Arc, an Indian technology research firm, has placed Amazon ahead of Flipkart in providing better information and immersive experiences for personal electronics. While both Amazon and Flipkart do not compromise on the depth of information made available to potential buyers, the former has an edge in terms of offering information in a clean interface, the survey noted. The research firm in its report also showed that despite India’s strong offline retail presence, online shopping has surged in the past decade, especially for electronics, which make up over 50% of the Gross Merchandise Value (GMV) for marketplaces. The survey highlighted the importance of in
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