Egyptian Startup AIM Technologies is Reshaping Marketing with Artificial Intelligence ...Egypt

With businesses around the world having to adapt quickly to changing consumer behaviour as a result of the COVID-19 pandemic, Egyptian startup AIM Technologies has managed to capitalise on the renewed importance of online and digital tools. “COVID-19 created some uncertainty at the beginning where big corporates were clueless about the future of their businesses and hence their budgets, hence hesitant to invest in new tools. This was the spontaneous reaction of most corporates and brands on a global level, which made closing deals slower for the first few months,” said John Saad, CEO of AIM Technologies, to Egyptian Streets when asked about what COVID-19 has meant for the 19-month-old start

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