Its influence extends to the models and faces of these brands too. Korean celebrities and influencers are increasingly being tapped as brand ambassadors for high-end fashion houses. Blackpink’s Jennie (Jennie Kim) for Chanel, BTS’ V (Kim Tae-hyung) for Celine, Blackpink’s Lisa (Lalisa Manobal) for Bulgari, and Bae Suzy (Bae Su-ji) for Dior, to name a few. These stars bring with them not just their massive followings, but also their innate understanding of how to make high-fashion pieces look cool and wearable. Don’t miss: Inside the glamorous lives of Korea’s most influential social media stars High-end brands will continue to draw inspiration from the streets of Seoul, while Korean street
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