WHEN we think of Analogue Apotik (formerly known as The Apothecary), we think of its hand-crafted solid colognes that have become the preferred choice for many.Founder Adrian Cheong was inspired by the role played by apothecaries of the old world as the gateway to remedial treatments based solely on empirical observation without scientific study. He revived this ingenious spirit of archaic apothecaries by setting up The Apothecary in 2015 as the new emporium of scent, bringing us sensational wax-based colognes in a variety of scents. In his unique trip to scent pharmacology, Cheong managed to capture endearing memories within enduring scents, and ephemeral emotions are readily remembered. He
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