USA Basketball announced on Tuesday a new partnership with Glossier to become an official beauty partner of USA Basketball, marking the first partnership exclusive to the USA Women’s National Team program since 1996. Glossier As part of the partnership, Glossier will gift the 2024 USA Basketball Women’s National Team packages of skincare, makeup and beauty products in connection with their travel in Europe this summer and will have a presence at the USA Basketball exhibition game in London on July 23. The deal will also involve social media content, out of home advertising, and community engagement moments to go live this summer. In addition to the first women’s specific partnership in
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