About 18 months ago, Starbucks four-year long foray into South Africa looked like it might have been a step too far. Taste Holdings, the franchisee which brought the US coffee retail brand to Johannesburg, was struggling to make the deal work.After a review Taste concluded it would need to spend nearly $50 million and build 200 more stores over the next seven to eight years to be truly successful. It realized it was an investment it couldn’t afford.It wasn’t alone in those struggles. South Africa’s economy, which has seen anemic growth in the last few years, has been tough for global consumer brand entrants trying to navigate a difficult market.Read the rest of this story on qz.com. Become a
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