In a scene resembling a European royal wedding or something out of a soap opera, Ding Jiamin, daughter of the founder of Xtep (特步 Tebu), recently married Zhou Liyuan, son of the founder of Septwolves (七匹狼 Qipilang). The wedding earlier this month purportedly cost at least a few million RMB, while the betrothal price (a tradition where the bridegroom’s family offers a monetary gift to the parents of the bride) was claimed to be as high as 1.8 billion RMB. Established in 2001, Xtep specializes in sports footwear, but has been expanding into the broader field of sportswear. Xtep made big waves internationally at the end of last year when it bought out its China joint venture with Wolverine Wo
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