The Australian Communications and Media Authority (ACMA) has issued a warning to Kayo, a sports streaming service operated by Hubbl Pty Limited, for breaching gambling advertising regulations during live sports broadcasts. This action follows an investigation prompted by viewer complaints regarding the inappropriate timing of gambling advertisements. Under Australian regulations, online content providers like Kayo are restricted from airing gambling ads during live sports events between 5am and 8.30pm, including five minutes before and after the event. ACMA’s investigation revealed that Kayo aired 16 gambling advertisements outside these permissible hours across 267 live sporting events. H
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