“I would say that Pokémon Go Fest is Pokémon Go on steroids.” Those are the words of Michael Steranka, senior director on the live game elements of Pokémon Go, spoken under the blisteringly hot summer sun of Madrid. We are hiding in the shade of the ‘press and partner’ area, surrounded by branded bunting, hard-working parasols and a constant loop of Pokémon music. A human-sized Pikachu was here just now for a photo opp (see above). Steranka goes on to describe the event, which RadioTimes.com has been flown out to attend, as “the epitome of the Pokémon Go experience”. He explains: “We really take all of the game’s pillars of exp
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