Online grocery shopping – why is North America behind EMEA? ...Middle East

Following the news that Canadian grocery firm Sobeys is pausing its rollout of Ocado’s automated Customer Fulfilment Center (CFC) tech, the question arises of why North America appears to be far behind EMEA – and particularly the UK – when it comes to online grocery shopping? That’s not just an interpretation of events. Michael Medline, CEO of Empire Company Ltd, Sobeys parent, said in response to the decision to take a break from the Ocado expansion that the penetration of online grocery commerce in Canada just hasn’t lived up to expectations: E-commerce penetration has gone up recently and the demographics are in our favor on this one as well, but it’s at four percent. We would have exp

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