TikTok increasingly resembles platforms like Yelp, with its revamped location pages now featuring video categories such as food and drink, hotels, and shopping. This shift positions TikTok as an entertainment and social media platform and a travel resource. Improving User Experience, Engagement on Tiktok While users have been able to tag their geolocation for some time, TikTok has now enhanced the landing pages for select locations, including Boston, New York, and Texas. Instead of merely displaying videos tagged with a specific area, the platform now organizes content into categories like “food & drink,” “hotels,” and “shopping,” making it easier for users to find relevant videos. A Glob
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