LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, announced on Thursday the launch of a free direct message tool for creators to instantly share pre-set responses with followers. The new tool, called LTK DM, is integrated into the posts section of the LTK app. When a creator shares an Instagram post, and a follower comments “Shop” on it, the tool automatically sends the follower a direct link to the creator’s LTK page as a private message, allowing them to quickly shop for the product they’re interested in. Image Credits: LTK The purpose of the new feature is to help influencers convert Instagram comments into earnings and save time
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