China issues new regulations on ecommerce shopping festivals – The Low Down – Momentum Works ...Middle East

6.18, China’s 2nd largest online shopping festival, has just concluded. Platforms have been, as in the past few years, mute about this year’s GMV performance – only JD.com put forward a Weibo post saying that orders and GMV both “hit a record”, while live sales order volume grew “more than 200%”.  We have noticed a few interesting changes during this year’s 618 shopping festival: Platforms have greatly simplified the campaign mechanics: consumers no longer need to do complex calculations and actions to obtain the best discounts – they see immediately what the final price is; No ‘pre-sales’ ordering as well, you just order, pay and wait for goods to be delivered;  With the red ocean of com

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