The ratio of Kenyans consuming short-form online news videos per week stands at 94 percent, a new survey shows, beating all countries globally including the US at 60 percent. A short-form video is audio-visual content that is typically five to 90 seconds in duration. This is the duration favoured on Instagram, TikTok, and YouTube, as it’s ideal for users’ shorter attention spans. The Reuters Institute 2024 Digital News Report which sampled over 2,000 Kenyans highlights the changing consumer preference from text to short-form videos when it comes to online news. Nigeria followed with 92 percent of its population consuming short-form video news content, South Africa (82 percent), whil
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