Streaming topped broadcast, cable viewership by double digits in May ...Middle East

Streaming platforms beat out linear broadcast and cable channels in viewership by double digits in May, according to new data from Nielsen. While overall TV usage was down just slightly on a monthly basis, the researcher found streaming hauled in 38 percent of all viewership, compared to 28 percent on cable and 22 percent on broadcast. YouTube took the largest share of audience in May, earning 9.7 percent of total audience and beating out Netflix, which took in 7.6 percent on the heels of its recent push into live events. Nielsen's report noted that despite NBA playoff games accounting for the top six cable telecasts in May, "the conclusion of the NCAA basketball tournament comb

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