The Gist Time to adjust. The shift in the third-party cookie deprecation deadline for Google Chrome allows marketers time to adjust their first-party data and measurement strategies Other issues. The timing comes as other technologies and issues are arising in usage and consideration. Making the most of the extra time. Companies like Semasio are finding their footing in making the most of the time available before the new deadline. Browser cookies and electric vehicles are radically different technologies but they face the same situation: A delay in adoption. Google’s announcement to further delay cookie deprecation in Chrome has created another speed bump in developing optimal first-pa
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