With young shoppers increasingly seeking more social shopping experiences across digital and physical channels, Poshmark is turning to virtual, live events to generate enthusiasm and engagement. The resale marketplace announced Thursday (June 13) the launch of Posh Party LIVE, a real-time virtual event centered on a given theme — the company cited the examples of “Summer Neutrals” and “Luxury Goods” — that aims to make the shopping experience more social. In an interview with PYMNTS, Poshmark Vice President of Product Management Vanessa Wong discussed how the launch, which is an extension of the marketplace’s existing Posh Shows, satisfies users’ demand for more personal connections with
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