Under Armour has inked a new deal with USA Football – the sport’s governing body in the United States and the organization responsible for creating and leading the U.S. National Teams – on a new multi-year partnership through the 2028 Summer Olympics in Los Angeles. As part of the deal, the Baltimore-based sportswear brand will now become the official and exclusive uniform, apparel, and footwear partner of USA Football, including the U.S. men’s and women’s national teams. The brand will dress the first Olympic team for the 2028 Summer Games as flag football and USA Football’s U.S. National Teams make their Olympic debut, Under Armour said. Related Scott Hallenbeck, chief executive office
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