Here’s a quick quiz. Person A does a favor for you. Person B asks you to do a favor for him. Who are you liable to like more? The answer: Person B. It seems counterintuitive. Wouldn’t we favor those who do us favors? Not necessarily. Often, the opposite is true: We don’t like people who are nice to us. We like people to whom we are nice. This quirk of human nature, known as the Ben Franklin Effect, explains a lot about how relationships work, and how we might improve them. [time-brightcove not-tgx=”true”] Benjamin Franklin stumbled across the phenomenon in 1736 when serving as clerk to the Pennsylvania Assembly. A powerful new member of the assembly, “a gentleman of fortune, a
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