Image Source : PIXABAY Online shopping About 88 per cent of Indian consumers are reportedly abandoning online shopping due to information overload and advertisement bombardment. A new report from Accenture, the global IT services stated that 67 per cent of the Indians witness no improvement or even see any increase in the time and effort which is required to make a purchase decision. Vineet R Ahuja, MD and lead – Strategy & Consulting, Accenture in India said, “Consumer-facing companies will need to rethink how products and services are branded and marketed, making it easier for shoppers to navigate through the noise and make confident purchase d
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