Vivek takes over from Vinish Mathews, who is now chief strategy officer at Mindshare. EssenceMediacom, GroupM’s newest media agency, has announced the appointment of Vivek Das as the new managing partner and MFG (Google) lead for India and Southeast Asia. Vivek takes over from Vinish Mathews, who is now chief strategy officer at Mindshare. Vivek, with over twenty-one years of experience in digital and integrated marketing, has held prominent positions at WPP and Omnicom Media Group. He has successfully managed high-profile clients such as Airtel, Nokia, Ford, Disney Star, PepsiCo, and Hindustan Unilever. In his last role at GroupM’s Mindshare, he led the consulting, data, analy
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