South Korea’s Lotte Home Shopping announced on Monday that it will release a mobile game called Bellygom Match Land, leveraging the intellectual property (IP) of its teddy bear character Bellygom. Bellygom Match Land is a puzzle game popular among people in their teens to thirties, who make up over 70% of its social media followers. The game revolves around the story of rebuilding an amusement park called Belly Land, which had closed due to a lack of visitors. The game will be launched in the UK next month, followed by Thailand and Indonesia, before its official South Korea’s launch in September. It is also scheduled to enter Japan, Europe, and North America. Lotte Home Shopping emphasi
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