Study Finds That Consumers See Generative AI as an Enhancement to Their Shopping Experience ...Middle East

The newly released fourth annual commerce industry report by Coveo, a Quebec-based SaaS search engine powered by artificial intelligence, examines consumer shopping preferences, expectations and frustrations. The study titled “With Overwhelming Choice, What Really Drives Shopper Purchase Decisions?” was conducted in partnership with Arlington Research and surveyed 4,000 U.S. and U.K. adults to understand consumer spending habits better.  One major takeaway from the report includes generative AI is a major changemaker when shifting shopper expectations — especially before consumers make their purchase decisions. As such, 72 percent of consumers polled said they expect their online s

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