4. Adyen inks in-store contactless payments partnership deal with luxury fashion giant Prada Group Adyen has announced a new partnership with Prada Group to innovate the payment experience in-store. The latter is leveraging Tap to Pay on iPhone in its US and Milan stores with additional markets going live in the near future. Adyen supports Tap to Pay on iPhone which enables the Group to accept all forms of contactless payments – including contactless credit and debit cards, Apple Pay, and other digital wallets – with no additional hardware or payment terminal needed. As a result, customers no longer need to queue at a register, and instead can checkout directly with their sales associate
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