Google Ad Updates from Marketing Live 2024 ...Middle East

Marketing Live is Google’s annual conference to announce new advertising features. This year’s event, on May 21, emphasized AI initiatives. Many changes — from Performance Max to Search — apply to ecommerce companies. Google announced over 30 updates. In this post, I’ll review the 10 most impactful to merchants. Ad Updates for Merchants Ads in AI Overviews AI Overviews is Google’s response to a query, displayed directly on search results. Google scrapes Overviews from external sites and then inserts limited links to those sources. Google Ads can show above or below Overviews and, soon, in them. For example, the query “how should I clean my couch” produces an Overview with an ad for cleanin

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