The May 2024 Google leak has shed light on the growing importance of author and publisher entities in SEO. This article explains how the Google leak confirms that the search engine can identify content creators and website owners. It also shows why this is a great opportunity for SEOs to optimize author and publisher entities in their strategies. Expanding SEO: Beyond websites to publishers and authors For over 30 years, SEO has focused on website and content-level optimization. We can keep that. It is valuable and it works. However, SEO needs to add two new layers of optimization: The website owner (publisher). The content creator (author). This allows Google to assess each related
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