Indie digital rights group Merlin is launching a new initiative today (June 5) called Merlin Connect, aimed at helping up-and-coming social and tech platforms license independent music. The new program, which will work on an application basis, is aimed at helping promising startups utilize music while also helping Merlin’s labels and distributors, and thus indie artists, get paid for their use. For years, new digital startups have often adopted a policy of “asking for forgiveness not permission” — dating back to the old Facebook motto of “move fast and break things” — which often meant that music and other media would
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