Artists at country singer-songwriter Ashley McBryde’s level of popularity can sell $16,000 to $20,000 worth of T-shirts and hoodies when they play 1,500-capacity venues. Layne Weber, director of merchandising and fan engagement for McBryde’s management company, Q Prime, says some venues took a 20% to 25% cut of her merchandise sales during her spring tour — which is standard in the industry but, he says, exorbitant for services rendered at many clubs. “I went to a show the other night and the merch table was next to the bar,” Weber says. “The merch seller was having to compete with the bartender who’s trying to sell the dri
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